A case study of the young man

 1)   Case study

Pankaj Vasiya from Rajkot graduated from South Gujarat University, Surat. Initially, he thought of joining any job but was not happy. However, he shared his views with the family about his idea for his startup business. Some of the members opposed his idea and insisted on him doing the job. As they didn’t want to take up any chance of risk or financial issue.

He still dreamt of his startup, and slowly he convinced his father about his dream. On asking him, he had still an unclear idea of what startup business. The father allowed him to do whatever he liked. Then he started taking a round of his area and didn’t get what business was.

But he kept communicating with the people of that area and others. On the other hand, other family members mounted pressure on him for returning to the job. He continued visiting the people, schools and colleges nearby. After six months, he found something related to his idea. He decided to start a library for school and college students for reading. So he rented a small complex where he set up the library with a capacity of 500 students for sitting and reading. He charged a yearly 1500 per student. They also enrolled and spent their time reading at least 5 to 6 hours.

He did marketing for it by visiting various schools and colleges and sharing his library and specialities. Slowly and gradually, he enrolled 200 students in the first month, and the enrollment number increased. Simultaneously, he began a small refreshment shop beside the library where the students can have their breakfast and tea. After two months, he jumped into another shop of stationery and Xerox facility and ice cream and juice parlour for the students.

Within six months, he settled down with multiples businesses and proved himself correct. Now, the library receives around 400 students visiting its library. In this way, he became an ideal for nearby people and school.